Web Survey Bibliography
Title Comparing online and telephone survey results in the context of a skin cancer prevention campaign evaluation
Author Hollier, L.P.; Pettigrew, S.; Slevin, T.; Strickland, M.; Minto, C.
Source Journal of Public Health
Year 2016
Database Oxford Journals
Access date 04.04.2016
Abstract Background: A large proportion of health promotion campaign evaluation research has historically been conducted via telephone surveys. However, there are concerns about the continued viability of this form of surveying in providing relevant and representative data. Online surveys are an increasingly popular alternative, and as such there is a need to assess the comparability between data collected using the two different methods to determine the implications for longitudinal comparisons. The present study compared these survey modes in the context of health promotion evaluation research. Methods: Data were collected via computer-assisted telephone interviewing and an online panel. In total, 688 and 606 respondents aged between 14 and 45 years completed the online and telephone surveys, respectively. Results: Online respondents demonstrated higher awareness of the advertisement, rated the advertisement as more personally relevant and had better behavioural outcomes compared with the telephone respondents. Conclusion: The results indicate significant differences between the telephone and online surveys on most measures used to assess the effectiveness of a health promotion advertising campaign. Health promotion practitioners could consider the combination of both methods to overcome the deterioration in telephone survey response rates and the likely differences in respondent outcomes.
Access/Direct link Journal Homepage (Abstract) / (Full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography - Other (439)
- New Generation of Online Questionnaires?; 2016; Revilla, M.; Ochoa, C.; Turbina, A.
- The Analysis of Respondent’s Behavior toward Edit Messages in a Web Survey; 2016; Park, Y.
- Comparing online and telephone survey results in the context of a skin cancer prevention campaign evaluation...; 2016; Hollier, L.P.; Pettigrew, S.; Slevin, T.; Strickland, M.; Minto, C.
- Sample Representation and Substantive Outcomes Using Web With and Without Incentives Compared to Telephone...; 2016; Lipps, O.; Pekari, N.
- The Dynamic Identity Fusion Index: A New Continuous Measure of Identity Fusion for Web-Based Questionnaires...; 2016; Jimenez, J.; Gomez, A.; Buhrmester, M.; Whitehouse, H.; Swann, W. B.
- Collecting Data from mHealth Users via SMS Surveys: A Case Study in Kenya; 2016; Johnson, D.
- When Should I Call You? An Analysis of Differences in Demographics and Responses According to Respondents...; 2016; Vicente, P.; Lopes, I.
- The use and positioning of clarification features in web surveys; 2016; Metzler, A., Kunz, T., Fuchs, M.
- Electronic and paper based data collection methods in library and information science research: A comparative...; 2016; Tella, A.
- Identifying Pertinent Variables for Nonresponse Follow-Up Surveys. Lessons Learned from 4 Cases in Switzerland...; 2016; Vandenplas, C.; Joye, D.; Staehli, M. E.; Pollien, A.
- A Technical Guide to Effective and Accessible web Surveys; 2016; Baatard, G.
- A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey; 2016; Jiamthapthaksin, R.; Aung, T. H.; Ratanasawadwat, N.
- Internet Abusive Use Questionnaire: Psychometric properties; 2016; Calvo-Frances, F.
- The impact of academic sponsorship on Web survey dropout and item non-response; 2016; Allen, P. J.; Roberts, L. D.
- A Statistical Approach to Provide Individualized Privacy for Surveys; 2016; Esponda, F.; Huerta, K.; Guerrero, V. M.
- Quality of Different Scales in an Online Survey in Mexico and Colombia; 2016; Revilla, M.; Ochoa, C.
- Presentation matters: how mode effects in item non-response depend on the presentation of response options...; 2016; Zeglovits, E.; Schwarzer, S.
- Exploring Factors in Contributing Student Progress in the Open University; 2016; Arifin, M. H.
- Taking MARS Digital; 2015; Melton, E.; Krahn, J.
- A Comparison of the Effects of Face-to-Face and Online Deliberation on Young Students’ Attitudes...; 2015; Triantafillidou, A.; Yannas, P.; Lappas, G.; Kleftodimos, A.
- Doing Online Surveys: Zum Einsatz in der sozialwissenschaftlichen Raumforschung; 2015; Nadler, R.; Petzold, K.; Schoenduwe, R.
- Using Mobile Phones for High-Frequency Data Collection; 2015; Azevedo, J. P.; Ballivian, A.; Durbin, W.
- Willingness of Online Access Panel Members to Participate in Smartphone Application-Based Research; 2015; Pinter, R.
- Who Has Access to Mobile Devices in an Online Opt-in Panel? An Analysis of Potential Respondents for...; 2015; Revilla, M.; Toninelli, D.; Ochoa, C.; Loewe, G.
- Cell Phone and Face-to-face Interview Responses in Population-based Sur- veys - How Do They Compare?; 2015; Ghandour, L.; Ghandour, B.; Mahfoud, Z.; Mokdad, A.; Sibai, A. M.
- Evaluation of an Adapted Design in a Multi-device Online Panel: A DemoSCOPE Case Study; 2015; Arn, B.; Klug, S.; Kolodziejski, J.
- Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users?; 2015; Andreadis, I.
- Validation of the new scale for measuring behaviors of Facebook users: Psycho-Social Aspects of Facebook...; 2015; Bodroza, B.; Jovanovic, T.
- Participation rates, response bias and response behaviours in the community survey of the Swiss Spinal...; 2015; Fekete, C.; Segerer, W.; Gemperli, A.; Brinkhof, M.W.G.
- Comparison of telephone RDD and online panel survey modes on CPGI scores and co-morbidities; 2015; Lee, C.-K.; Back, K.-J.; Williams, Ro. J.; Ahn, S.-S.
- Hidden Populations, Online Purposive Sampling, and External Validity: Taking off the Blindfold; 2015; Barrat, M. J.; Ferris, J. A.; Lenton, S.
- Impact of raising awareness of respondents on the measurement quality in a web survey; 2015; Revilla, M.
- Open narrative questions in PC and smartphones: is the device playing a role?; 2015; Revilla, M.; Ochoa, C.
- Can we augment web responses with telephonic responses to a graduate destination survey?; 2015; du Toit, J.
- Comparison of Internet and interview survey modes when estimating willingness to pay using choice experiments...; 2015; Mjelde, J. W.; Kim, T. K.; Lee, C.-K.
- Suggestions for international research using electronic surveys; 2015; e Silva, S. C.; Duarte, P.
- Effects of Forced Responses and Question Display Styles on Web Survey Response Rates; 2015; Tangmanee, C.; Niruttinanon, P.
- Using Internet to Recruit Immigrants with Language and Culture Barriers for Tobacco and Alcohol Use...; 2015; Carlini, B. H.; Safioti, L.; Rue, T. C.; Miles, L.
- Recruiting Online: Lessons From a Longitudinal Survey of Contraception and Pregnancy Intentions of Young...; 2015; Harris, M. L.; Loxton, D.; Wigginton, B.; Lucke, J. C.
- Recruiting for addiction research via Facebook; 2015; Thornton, L. K.; Harris, K.; Baker, A.; Johnson, M.; Kay-Lambkin, F. J.
- Can a non-probabilistic online panel achieve question quality similar to that of the European Social...; 2015; Revilla, M.; Saris, W. E.; Loewe, G.; Ochoa, C.
- The quality of responses to grid questions as used in Web questionnaires (compared with paper questionnaires...; 2015; Dominguez, J. A.; de Rada, V. D.
- What are the Links in a Web Survey Among Response Time, Quality, and Auto-Evaluation of the Efforts...; 2015; Revilla, M.; Ochoa, C.
- Impact of mixed modes on measurement errors and estimates of change in panel data; 2015; Cernat, A.
- Probabilistic Web Survey Methodology in Education Centers: An Example in Spanish Schools; 2015; Tapia, J. A., Menendez, J. A.
- Offline recruiting of young people for an online survey - what affects response rates; 2015; Zeglovits, E.
- Smartphones @work; 2015; Bittman, M.
- Comparison of different mixed-mode and face - to face surveys - response rates and costs; 2015; Ainsaar, M.; Hendrikson, R.
- Online Eye-Tracking of Dynamic Advertising Content in (Mobile) Web-Surveys; 2015; Berger, S.
- Predicting Response Times in Web Surveys; 2015; Wenz, A.